Cookie Policy
This cookie policy relates to your use of our website, https://www.mossbroshire.co.uk.
A cookie is a small text file which is placed onto your device (e.g. computer, smartphone or other electronic device) when you use our website. Cookies do a number of things, including helping us make the website function properly, making it more secure, providing a better user experience, and helping us understand how the website performs and analyse what works and where it needs improvement.
Throughout our website, we may link to other websites owned and operated by certain trusted third parties. These other third party websites may also use cookies or similar technologies in accordance with their own separate policies. For privacy information relating to these other third party websites, please consult their policies as appropriate.
How We Use Cookies
We use cookies in a number of ways to improve your experience of using our website. These include:
- keeping you signed-in to our website;
- learning how you use our website;
- showing you content that is relevant to you;
- showing you products and services that are relevant to you;
- providing essential site features.
The cookies that we use fall into the following distinct groups:
Essential Cookies
These cookies are necessary for the operation of our website, or essential to the provision of the services you have requested. These include, for example, cookies that allow you, as a subscriber to our services, to stay logged in to your account and to access information, sections of our website, or services not generally available to non-subscribers. If you block these cookies, you will not be able to access these services (which you may have paid for).
Performance/Analytics Cookies
These cookies measure how often you visit our website and how you use it. They also allow us to calculate the number of visitors to our website, see what those visitors do on our website, how long they spend on the website, and which links they click. These cookies help us to improve how our website works and enable us to make changes so that users stay longer or return more often. If you block these cookies, we will not be able to improve our services as easily.
Functional Cookies
These cookies enable enhanced functionality and personalisation, such as remembering your preferences, language settings, or region. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly.
Advertising Cookies
These collect information about your visit to our website, such as what you have looked at and the links you have followed, so that we can target our advertising at you, or exclude certain types of advertising that would not interest you. We can also gather information about your browser, device and your IP address. If you block these cookies, you may receive advertising that is not relevant to you.
Third-party cookies may feature on our website. These are used where we use third-party applications on our website to customise the services that we provide, or to provide increased functionality. They may relate to the use of social media, or the use of another complementary service. If you block these cookies, you may not be able to access the services that you want to use.
The below table highlights all of the cookies in use on this website. The 'Duration' specifies how long they remain on your device until they are removed or renewed. Each type of cookie may occur multiple times, each with different names. We have grouped these together for readability purposes.
| Category | Provider | Cookies | Purpose | Duration |
|---|---|---|---|---|
| Strictly necessary | Moss | ASP.NET_SessionId | Used to maintain the user's active session so the website functions correctly. | Session |
| Strictly necessary | Moss | BasketID | Used to provide core hire-basket functionality, including remembering outfits added during the visit. | Approx. 30 days |
| Strictly necessary | Moss | SelectedOption | Remembers the selected hire package or extras so checkout can continue with the correct outfit options. | Approx. 4 days |
| Strictly necessary | Moss | Currency | Remembers the selected currency so prices display correctly during the visit. | Approx. 4 days |
| Strictly necessary | Moss | JSessionID | Used to keep the website working reliably during the visit. | Session |
| Strictly necessary | Cloudflare | __cf_bm | Used by Cloudflare to distinguish legitimate visitors from automated or malicious traffic and help protect the website. | Approx. 30 minutes |
| analytics | Google Analytics | _ga, _ga_Q1NBG0NQTJ, _gid, _gat_UA-3094968-2, _gat_UA-44215951-1 | Used by Google Analytics to distinguish visitors and sessions, measure how the website is used and help improve site performance. | _ga, _ga_Q1NBG0NQTJ: approx. 13 months; _gid: 1 day; _gat_UA-3094968-2, _gat_UA-44215951-1: approx. 1 minute |
| analytics | Microsoft Clarity | _clck, _clsk, CLID, ANONCHK | Used by Microsoft Clarity to understand how visitors interact with the website, associate page views with a visitor or session and support behavioural analytics and session recording. | _clck: 1 year; _clsk: 1 day; CLID: 1 year; ANONCHK: approx. 10 minutes |
| analytics | Hotjar | _hjSessionUser_*, _hjSession_* | Used by Hotjar to measure visits and understand how visitors use the website, including heatmaps and session recordings. The cookie names include a Hotjar site identifier. | _hjSessionUser_*: 1 year; _hjSession_*: 30 minutes |
| personalisation | Moss | primedCache, viewStyle | Used to remember listing layout and related display choices so the hire catalogue renders as previously viewed. | primedCache: approx. 1 day; viewStyle: session |
| personalisation | Meta / Facebook | _fbp, fr | Used by Meta to measure advertising performance, attribute conversions, build audiences and support the delivery of relevant advertising. | Approx. 90 days |
| personalisation | _pin_unauth, _pinterest_ct_ua | Used by the Pinterest Tag to associate activity with visitors who cannot otherwise be identified, supporting advertising measurement and targeting. _pinterest_ct_ua may be set on Pinterest domains. | 1 year | |
| personalisation | Google Ads | _gcl_au, _gcl_aw, _gcl_dc, IDE | Used by Google Ads and DoubleClick to store advertising click information, measure conversions and support advertising delivery and retargeting. | _gcl_au, _gcl_aw, _gcl_dc: approx. 90 days; IDE: approx. 13 months |
| personalisation | NID | Used by Google in connection with reCAPTCHA to remember preferences and distinguish browsers. | 6 months | |
| personalisation | AWIN | AwinChannelCookie, _aw_* | Used by AWIN to attribute visits and hire bookings to affiliate partners. | Up to 30 days |
| personalisation | Rakuten | rmStore, __rmid | Used by Rakuten Advertising to measure affiliate campaigns and attribute purchases to those campaigns. | rmStore: session; __rmid: approx. 90 days |
| personalisation | Bloomreach / Exponea | xnpe_*, __exponea_etc__, __exponea_time2__, _br_uid_2, _cdp_segments | Used by Bloomreach / Exponea to recognise visitors and support personalised website content, customer engagement and marketing interactions. xnpe_* includes a Bloomreach project identifier in the cookie name. | xnpe_*, _br_uid_2, _cdp_segments: approx. 13 months; __exponea_etc__: approx. 3 years; __exponea_time2__: session |
| personalisation | Dynamic Yield | _dyid, _dyid_server, _dyjsession | Used by Dynamic Yield to recognise visitors and support personalised hire-site content and recommendations. | _dyid, _dyid_server: 1 year; _dyjsession: session |
Consent to use the cookies and changing settings
We will ask for your consent to place cookies or other similar technologies on your device, except where certain limited exceptions apply, such as where they are essential for us to provide you with a service that you have requested (for example, to enable you to put items in your shopping basket and use our check-out process), are used only to collect statistics about the use of our service or website with the aim of making improvements (subject to any objection on your part) as permitted under data protection laws.
You can withdraw your consent to the use of non-essential cookies, or update your cookie preferences, at any time by clicking here.
How to contact us
Please contact us at [email protected] if you have any questions about this cookie policy or the information we hold about you. You can also write to us at: Moss Bros Group, 128 Albert Street, London, England, NW1 7NE.